What is the Map Pack?
Simply put, it is Google’s local 3-pack map listings which are the top three listings displayed in the Google search engine. Businesses that either currently reside in the top three local map positions or have in the past are more than aware of the power these positions hold. The top three local positions drive website traffic, communications and even location visits and certainly contribute to the increase in your company’s overall presence.
Today the majority of local searches are actually performed on mobile devices. This number is going to continue to grow over time, which means that it is all the more important that local businesses aim for the map pack. Whether or not an internet visitor finds your company and brand online is dependent upon their actual search query, as well as their location and the optimization of your website, both on-page optimization and off-page optimization as well. The professionals at ShootScope are committed to helping all their clients get noticed. With a primary focus on making it to the local 3-pack map positions, there are a handful of concerns you must have in order to remain competitive.
Aiming for the Google Local 3-Pack Listing
To begin with, you must implement perfect on-page optimization. In addition, it is important to have relevant directory listings, optimized Google maps, links, and plenty of local reviews. Each of these five elements is critical to accomplishing the task of aiming for and achieving one of the Google top 3 pack map listings.
Performing perfect on-page optimization means that Google will know exactly where your business is located so as to return your website for searches that are performed with your physical location in mind and if your business has more than one location be certain you have a separate page for each location. One of the most common mistakes made by businesses everywhere is to use the same content on each of their pages and change the address only. This is not an effective approach. You should be certain to write unique, informative content for each of your business locations on separate pages and be certain to optimize the pages for search terms and include an embedded Google map on each of the pages as well.
The next important step in aiming for map pack is to manually submit your business to any relevant directories. Whether local directories like Yelp or industry specific directories, and even the Better Business Bureau, it is important that you reach out to any and all relevant directories and be certain to include your full business name, your complete address, and your phone number as well. It is important that you are consistent when supplying the information and do not deviate from the original data provided.
In addition, the folks at ShootScope highly recommend the use of optimized Google Maps. Google Maps will include your business address, phone number, hours, and your company review stars. Whatever successful strategies you have used in the past to get your customers to leave reviews, it’s time to use them all over again since these reviews will help your business to stand out in Maps.
Overall, simply put, it is important for local businesses to put their primary focus on the Google map pack in their efforts to increase the visibility of their company, brand, products and services and reaching out to the experts at ShootScope is only the beginning. Visit their website today at www.shootscope.com and learn more about the company and its many state of the art services and SEO optimization techniques and strategies it has to offer. Get noticed with Google’s 3-pack map listings today!!